PROCESS • Purchase process
The brief — what it must include
How The brief runs at merch.am: steps, timelines and AMD prices when the choice is driven by a precise start.
What this page is
The brief is a short document — quantity, product, deadline, delivery addresses and brand rules — on which the precision of the whole programme depends. This page answers the practical questions: which steps exist, how long each takes and which documents accompany the process.
A purchase process in Armenia is fast only when every step is fixed in writing. In the case of The brief that means one point of contact, one AMD invoice and deadlines fixed in writing.
How the work runs
A good brief is one page: what is needed, how many, when and where. We take Pantone references from the client’s brandbook, and for open points we propose two options before pricing.
The core steps of the The brief track:
- The brief: building the quote
- The brief: launching production
- The brief: taking the first enquiry
What we watch for
The risk we watch during The brief is this: The risk is an unfixed quantity: “about a hundred” means a price for two different runs, and both are wrong. That is why every step carries a written confirmation and its own owner.
The engine is a precise start: if the offer does not read along that axis, the The brief programme loses its point. We build along exactly that axis, measured by documentation completeness and brand consistency.
Prices and terms
Programmes on the The brief track usually fall into the 1000–6000 AMD range per unit (excluding 20% VAT), with runs of 50–800 pcs. Every item, including branded notebooks, enters the quote as a separate line.
A purchase process in Armenia is fast only when every step is fixed in writing. Delivery on the The brief track runs 24–48 hours in Yerevan, HayPost 3–5 working days or SPS Express 1–2 days to the regions, and FedEx, DHL or Onex beyond the border.
- Yerevan delivery
- 24–48 hours after order confirmation
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. Meridian Expo Center, Yerevan Expo, the banks, couriers and companies named on this page are market context only and do not imply partnership, sponsorship or official status. Figures are indicative planning ranges in AMD and exclude 20% VAT; confirm every programme against a written brief before ordering.
Related pages
Frequently asked questions
What is the minimum run for The brief
Print starts at 50 pieces, embroidery at 100, lanyards and pens at 200. A typical run on the The brief track is 50–800 pcs, with branded notebooks planned at 1000–6000 AMD per unit excluding 20% VAT.
What lead time should The brief plan for
The full cycle on the The brief track is usually 2–3 weeks from brief to delivery: production 4–8 working days, a sample 5–7, and delivery within Yerevan 24–48 hours.
How do you guarantee documentation completeness
For a The brief programme every step is fixed in writing, colours are locked against Pantone references, and the batch is inspected the day before packing.