PERSONA • Brand & marketing
Marketing manager — marketing merch
What they actually order when the choice is driven by visibility budget: timelines, AMD budget and risks.
Who the Marketing manager is and what they decide
The marketing manager owns the merch budget for campaigns, events and brand visibility. In this role the merch order usually travels through the marketing team, so the first conversation quickly turns into one about deadlines, budget and delivery.
The recurring tasks behind the Marketing manager’s merch orders:
- Marketing manager: artwork approval
- Marketing manager: stock colour audit
- Marketing manager: the seasonal range brief
Decision criteria and risks
The Marketing manager judges every choice along two axes: brand consistency and a readable budget. The engine of the role is visibility budget, so the quote has to read cleanly along exactly that axis.
The risk the Marketing manager guards against most is this: The usual problem is a campaign that has to be launched after the timing window has closed. That is why, before any run, we supply a physical sample and a written specification with Pantone references.
A scenario from the Armenian market
Before a new showroom opens in Yerevan, the marketing manager has to split one budget across 120 giveaways without losing brand visibility on the first plan.
The items this role orders most often: T-shirts, branded notebooks and pens. Planning range: 1200–4500 AMD per unit (excluding 20% VAT), run size 100–400 pcs. The final price is fixed by brief and follows print method, quantity and delivery routing.
How we work with the Marketing manager
The workflow follows Armenian B2B practice: a short written brief, a priced product mix within two working days, a sample or print proof, then production and delivery. The Marketing manager gets one point of contact, one invoice and committed dates.
Brand teams in Armenia refresh two or three ranges a year, and every refresh starts with a colour check. Delivery runs 24–48 hours in Yerevan, 3–5 working days to the regions via HayPost or 1–2 days via SPS Express, and internationally through FedEx, DHL or Onex. Paperwork for the Marketing manager is issued under the Armenian tax regime, and for shipments beyond the EAEU we prepare the export documents the run needs.
- Yerevan delivery
- 24–48 hours after order confirmation
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The roles, companies and venues named here are illustrative examples of how that decision role works — they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations; confirm every programme against a written brief before ordering.
Related pages
Frequently asked questions
What is the minimum run for T-shirts
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. The Marketing manager order covers T-shirts and branded notebooks, runs 100–400 pcs at 1200–4500 AMD per unit excluding 20% VAT. The screening criteria are brand consistency and a readable budget.
What lead time should the Marketing manager plan for
Standard production is 4–8 working days, rush 3–5 after artwork, plus delivery: 24–48 hours in Yerevan and 3–5 days to the regions. With international supply the Marketing manager should also budget customs time.
How do you guarantee brand consistency
For a Marketing manager order we supply a sample before the run, lock colours against Pantone references and fix the specification in writing. After the print proof is approved, changes are possible only in writing and within production capacity.