PERSONA • Brand & marketing
Trade marketing manager — trade merch planning
What they actually order when the choice is driven by stock accuracy: timelines, AMD budget and risks.
Who the Trade marketing manager is and what they decide
The trade marketing manager forecasts demand, stock and replenishment for the company’s retail network. In this role the merch order usually travels through the marketing team, so the first conversation quickly turns into one about deadlines, budget and delivery.
The recurring tasks behind the Trade marketing manager’s merch orders:
- Trade marketing manager: artwork approval
- Trade marketing manager: stock colour audit
- Trade marketing manager: the seasonal range brief
Decision criteria and risks
The Trade marketing manager judges every choice along two axes: stock availability and clear logistics. The engine of the role is stock accuracy, so the quote has to read cleanly along exactly that axis.
The risk the Trade marketing manager guards against most is this: The most painful forecast error is a popular theme sold out while the end-of-season stock remains. That is why, before any run, we supply a physical sample and a written specification with Pantone references.
A scenario from the Armenian market
A Yerevan retail chain sells a quarter of its holiday gift stock every week, and the trade manager must decide before the holiday whether replenishment comes as one large batch or as smaller per-store packs.
The items this role orders most often: shopper bags, canvas totes and ceramic mugs. Planning range: 800–3200 AMD per unit (excluding 20% VAT), run size 500–3000 pcs. The final price is fixed by brief and follows print method, quantity and delivery routing.
How we work with the Trade marketing manager
The workflow follows Armenian B2B practice: a short written brief, a priced product mix within two working days, a sample or print proof, then production and delivery. The Trade marketing manager gets one point of contact, one invoice and committed dates.
Brand teams in Armenia refresh two or three ranges a year, and every refresh starts with a colour check. Delivery runs 24–48 hours in Yerevan, 3–5 working days to the regions via HayPost or 1–2 days via SPS Express, and internationally through FedEx, DHL or Onex. Paperwork for the Trade marketing manager is issued under the Armenian tax regime, and for shipments beyond the EAEU we prepare the export documents the run needs.
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
- Yerevan delivery
- 24–48 hours after order confirmation
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The roles, companies and venues named here are illustrative examples of how that decision role works — they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations; confirm every programme against a written brief before ordering.
Frequently asked questions
What is the minimum run for shopper bags
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. The Trade marketing manager order covers shopper bags and canvas totes, runs 500–3000 pcs at 800–3200 AMD per unit excluding 20% VAT. The screening criteria are stock availability and clear logistics.
What lead time should the Trade marketing manager plan for
Standard production is 4–8 working days, rush 3–5 after artwork, plus delivery: 24–48 hours in Yerevan and 3–5 days to the regions. With international supply the Trade marketing manager should also budget customs time.
How do you guarantee stock availability
For a Trade marketing manager order we supply a sample before the run, lock colours against Pantone references and fix the specification in writing. After the print proof is approved, changes are possible only in writing and within production capacity.