PERSONA • Technology
Head of design — design team merch
What they actually order when the choice is driven by colour fidelity: timelines, AMD budget and risks.
Who the Head of design is and what they decide
The head of design treats merch as a design tool, where colour, typography and material must agree. In this role the merch order usually travels through the studio team, so the first conversation quickly turns into one about deadlines, budget and delivery.
The recurring tasks behind the Head of design’s merch orders:
- Head of design: release-day gifts
- Head of design: remote-team mailings
- Head of design: team swag selection
Decision criteria and risks
The Head of design judges every choice along two axes: design accuracy and sample approval. The engine of the role is colour fidelity, so the quote has to read cleanly along exactly that axis.
The risk the Head of design guards against most is this: The risk is printer drift: the press can shift the colour, and a reprint then loses the deadline. That is why, before any run, we supply a physical sample and a written specification with Pantone references.
A scenario from the Armenian market
When a new product enters customer hands in a new colour, the design lead checks that the sample difference does not shift the approved colour without a reprint.
The items this role orders most often: branded notebooks, planners and mouse pads. Planning range: 1200–4800 AMD per unit (excluding 20% VAT), run size 50–250 pcs. The final price is fixed by brief and follows print method, quantity and delivery routing.
How we work with the Head of design
The workflow follows Armenian B2B practice: a short written brief, a priced product mix within two working days, a sample or print proof, then production and delivery. The Head of design gets one point of contact, one invoice and committed dates.
Technology companies in Yerevan grow by headcount, and merch becomes the daily carrier of the employer brand. Delivery runs 24–48 hours in Yerevan, 3–5 working days to the regions via HayPost or 1–2 days via SPS Express, and internationally through FedEx, DHL or Onex. Paperwork for the Head of design is issued under the Armenian tax regime, and for shipments beyond the EAEU we prepare the export documents the run needs.
- Yerevan delivery
- 24–48 hours after order confirmation
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The roles, companies and venues named here are illustrative examples of how that decision role works — they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations; confirm every programme against a written brief before ordering.
Related pages
Frequently asked questions
What is the minimum run for branded notebooks
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. The Head of design order covers branded notebooks and planners, runs 50–250 pcs at 1200–4800 AMD per unit excluding 20% VAT. The screening criteria are design accuracy and sample approval.
What lead time should the Head of design plan for
Standard production is 4–8 working days, rush 3–5 after artwork, plus delivery: 24–48 hours in Yerevan and 3–5 days to the regions. With international supply the Head of design should also budget customs time.
How do you guarantee design accuracy
For a Head of design order we supply a sample before the run, lock colours against Pantone references and fix the specification in writing. After the print proof is approved, changes are possible only in writing and within production capacity.