PERSONA • Sales & partnerships
Export sales manager — export merch logistics
What they actually order when the choice is driven by EAEU compliance: timelines, AMD budget and risks.
Who the Export sales manager is and what they decide
The export sales manager prepares merch for EAEU and distant markets, with export documents and international delivery. In this role the merch order usually travels through the sales team, so the first conversation quickly turns into one about deadlines, budget and delivery.
The recurring tasks behind the Export sales manager’s merch orders:
- Export sales manager: the client gift list
- Export sales manager: trade-fair stock
- Export sales manager: partner welcome packs
Decision criteria and risks
The Export sales manager judges every choice along two axes: clear logistics and documentation completeness. The engine of the role is EAEU compliance, so the quote has to read cleanly along exactly that axis.
The risk the Export sales manager guards against most is this: The risk sits in the paperwork: without a valid EAEU declaration and matching export documents, the goods stop at the border. That is why, before any run, we supply a physical sample and a written specification with Pantone references.
A scenario from the Armenian market
When a company ships merch to a distant market for the first time, the export manager confirms production with valid EAEU paperwork, non-standard sizes do not set the rules, and the courier is FedEx, DHL or Onex for the international address.
The items this role orders most often: hoodies, polo shirts and backpacks. Planning range: 2000–8000 AMD per unit (excluding 20% VAT), run size 100–400 pcs. The final price is fixed by brief and follows print method, quantity and delivery routing.
How we work with the Export sales manager
The workflow follows Armenian B2B practice: a short written brief, a priced product mix within two working days, a sample or print proof, then production and delivery. The Export sales manager gets one point of contact, one invoice and committed dates.
For sales teams merch is a meeting tool: the item left on the table says more than the deck. Delivery runs 24–48 hours in Yerevan, 3–5 working days to the regions via HayPost or 1–2 days via SPS Express, and internationally through FedEx, DHL or Onex. Paperwork for the Export sales manager is issued under the Armenian tax regime, and for shipments beyond the EAEU we prepare the export documents the run needs.
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
- Yerevan delivery
- 24–48 hours after order confirmation
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The roles, companies and venues named here are illustrative examples of how that decision role works — they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations; confirm every programme against a written brief before ordering.
Frequently asked questions
What is the minimum run for hoodies
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. The Export sales manager order covers hoodies and polo shirts, runs 100–400 pcs at 2000–8000 AMD per unit excluding 20% VAT. The screening criteria are clear logistics and documentation completeness.
What lead time should the Export sales manager plan for
Standard production is 4–8 working days, rush 3–5 after artwork, plus delivery: 24–48 hours in Yerevan and 3–5 days to the regions. With international supply the Export sales manager should also budget customs time.
How do you guarantee clear logistics
For a Export sales manager order we supply a sample before the run, lock colours against Pantone references and fix the specification in writing. After the print proof is approved, changes are possible only in writing and within production capacity.