PERSONA • Sales & partnerships
Franchise development manager — franchise merch
What they actually order when the choice is driven by network consistency: timelines, AMD budget and risks.
Who the Franchise development manager is and what they decide
The franchise development manager supplies new partner outlets with one format, one price and one accountable partner. In this role the merch order usually travels through the partnerships team, so the first conversation quickly turns into one about deadlines, budget and delivery.
The recurring tasks behind the Franchise development manager’s merch orders:
- Franchise development manager: the client gift list
- Franchise development manager: trade-fair stock
- Franchise development manager: partner welcome packs
Decision criteria and risks
The Franchise development manager judges every choice along two axes: stock availability and brand consistency. The engine of the role is network consistency, so the quote has to read cleanly along exactly that axis.
The risk the Franchise development manager guards against most is this: The hardest part is the partner who wants their own layout and logo while the network requires one style. That is why, before any run, we supply a physical sample and a written specification with Pantone references.
A scenario from the Armenian market
When a franchise network opens twelve outlets between Yerevan and Gyumri, the manager must supply the same seasonal giveaway so every outlet shows it correctly, and it must stay in stock without extra orders.
The items this role orders most often: shopper bags, canvas totes and ceramic mugs. Planning range: 900–3200 AMD per unit (excluding 20% VAT), run size 400–2500 pcs. The final price is fixed by brief and follows print method, quantity and delivery routing.
How we work with the Franchise development manager
The workflow follows Armenian B2B practice: a short written brief, a priced product mix within two working days, a sample or print proof, then production and delivery. The Franchise development manager gets one point of contact, one invoice and committed dates.
For sales teams merch is a meeting tool: the item left on the table says more than the deck. Delivery runs 24–48 hours in Yerevan, 3–5 working days to the regions via HayPost or 1–2 days via SPS Express, and internationally through FedEx, DHL or Onex. Paperwork for the Franchise development manager is issued under the Armenian tax regime, and for shipments beyond the EAEU we prepare the export documents the run needs.
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
- Yerevan delivery
- 24–48 hours after order confirmation
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The roles, companies and venues named here are illustrative examples of how that decision role works — they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations; confirm every programme against a written brief before ordering.
Related pages
Frequently asked questions
What is the minimum run for shopper bags
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. The Franchise development manager order covers shopper bags and canvas totes, runs 400–2500 pcs at 900–3200 AMD per unit excluding 20% VAT. The screening criteria are stock availability and brand consistency.
What lead time should the Franchise development manager plan for
Standard production is 4–8 working days, rush 3–5 after artwork, plus delivery: 24–48 hours in Yerevan and 3–5 days to the regions. With international supply the Franchise development manager should also budget customs time.
How do you guarantee stock availability
For a Franchise development manager order we supply a sample before the run, lock colours against Pantone references and fix the specification in writing. After the print proof is approved, changes are possible only in writing and within production capacity.