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How to design a welcome kit for new hires

7-step guide · merch.am

  1. Step 1: Define employee tier (entry/standard/premium) (5 minutes)

    Junior hires: $80-150/kit. Mid-level: $150-250. Senior/executive: $250-450. Determines item selection and quality.

  2. Step 2: Pick 4-6 core items (10 minutes)

    Standard mix: T-shirt, water bottle, branded notebook + pen, stickers, tote bag, mug. Premium adds: leather portfolio, charger, glassware.

  3. Step 3: Lock brand book compliance (20 minutes)

    Pantone codes from brand book. Pick branding method per item: silkscreen on apparel, UV on bottle, laser on metal, foil/deboss on portfolio.

  4. Step 4: Choose packaging tier (10 minutes)

    Standard mailer (kraft padded envelope) — practical. Branded gift box — premium feel. Rigid box with magnetic closure — luxury impression.

  5. Step 5: Plan personalization (optional) (30 minutes for CSV prep)

    Per-employee laser engraving or embroidered names: +$5-15/item. CSV with names provided to vendor.

  6. Step 6: Set distribution mechanism (Variable)

    Delivered to new hire's home address or central HQ for HR distribution. Vendor handles logistics with photo confirmation.

  7. Step 7: Order with 4-6 weeks lead time (4-6 weeks)

    Brief → quote → strike-off → contract → production → ship: typically 4-6 weeks. Plan around onboarding cohort dates.