LTV (Lifetime Value)

Definition

Expected revenue from a customer over relationship lifespan; merch ROI lens.

How it appears in merch sourcing

"LTV (Lifetime Value)" comes up regularly in B2B procurement conversations across our 6 served countries. Knowing this term lets you spec exactly what you need and avoid ambiguous wording that leads to scope creep and rework.

Related

Browse the full glossary for related entries on printing, customs, certifications, and supply-chain operations.