Series A SaaS startup ($15M raised) ordered launch swag for 200 attendees at official launch event + IR materials for 30 investors. 7-week project. Custom kit: branded hoodie + t-shirt + notebook + cap + sticker pack + custom packaging. Investor materials: leather portfolio + premium pen + branded notebook + IR deck PDF holder. Total: 200 × $85 + 30 × $250 = $24.5K. Lead time 5 weeks (no rush). Outcome: 87% kit retention 6-month post (employees still wearing/using), 100% investor packaging returned in client photos posted on LinkedIn. ROI: estimated $250K equivalent organic mention value.
Tech startup launch — 200 founder swag kits + investor materials
Case studies — merch.am