Crypto NFT project launching token allocation event ordered 800 NFT-holder gift bags. Custom: branded NFT-themed hoodie, sticker pack, USB drive with limited NFT artwork, branded coffee mug, NFC-enabled gift card. Web3-native packaging with QR codes linking to project page. Total: 800 × $120 = $96K. Lead time 6 weeks. Outcome: distributed at exclusive NFT-holders event, 95% physical attendance from NFT-holders (demonstrating real engagement, not pure speculation). Project successfully launched token, 60% of token-holders retained 6-month post-launch (industry benchmark 30%).
Crypto NFT launch — 800 promotional gift bags for token-holders
Case studies — merch.am