Major university (12000 students) ordered 1200 graduate-class commemorative gifts. Standard: branded mug + diploma frame + Lamy pen with university logo. Premium for honor students: customized leather portfolio. Total: 1000 × $35 + 200 × $120 = $59K. 8-week lead time. Outcome: graduate satisfaction survey +9 points on '6-month post-graduation pride'. Alumni network engagement increased (LinkedIn alumni group +18% members within 12 months).
University graduation — 1200 graduate-class commemorative gifts
Case studies — merch.am