Auto manufacturer launched new model. 600 dealer kits (1 per authorized dealer) + 100 press kits for journalists. Dealer: technical brochure + branded merchandise pack ($60/kit). Press: premium notebook + USB drive with media files + branded mug + scaled-model car ($180/kit). Total: 600 × 60 + 100 × 180 = $54K. Outcome: model received 24 trade-press mentions during launch month (3x prior model average). Dealer participation 100% (vs 75% industry average for new launches).
Automotive launch event — 600 dealer kits + 100 press kits
Case studies — merch.am