National airline ordered 800 holiday gifts for top platinum-tier frequent flyers. Premium: Italian leather portfolio (engraved name), premium pen, custom packaging, handwritten note. Total: 800 × $250 = $200K. 8-week project. Distribution: airline mailed to flyer-on-record addresses. Result: customer satisfaction NPS +9 points (already at 72), churn rate dropped 1.2 percentage points YoY (estimated $4M revenue retention). Repeat order for following year + tier expansion to 1500 recipients.
Airline frequent flyer — 800 platinum-tier holiday gifts
Case studies — merch.am