Measuring corporate merch ROI — KPIs and benchmarks

5 measurable KPIs: (1) Employee NPS lift after kit distribution — typical +8-14 points 6 months. (2) Onboarding satisfaction +15-22% reported. (3) Brand recall in client gifts — 73% recall 30 days post-receipt vs. 14% no-merch baseline. (4) Trade show lead capture — branded swag adds ~30% booth conversion. (5) Social media UGC — branded items in employee posts add 1.5-3x organic impressions. Track via: post-distribution NPS surveys, recall studies, social mention monitoring (Brand24, Mention), promo code attribution.