Leadership
Leadership at merch.am: founder/CEO Eugene Mishchenko and the regional directors and functional heads building the corporate-merch category across 6 countries.
Executive team
Eugene Mishchenko — Founder & CEO
Founded the business in 2010 in Yerevan. Background in industrial design and B2B operations. Drives long-term strategy, key client relationships, and the shift to AI-augmented procurement workflows. Based in Yerevan; works across all 6 country offices.
Chief Operating Officer
Owns sourcing, production QC, logistics, and the supplier scorecard. Leads quarterly business reviews with our top 30 supplier partners and the EcoVadis annual recertification cycle. 14+ years in apparel and promotional-product manufacturing.
Chief Revenue Officer
Owns enterprise sales, account management, and tender response. Built the procurement-integration practice (SAP Ariba, Coupa, ServiceNow, Workday) from zero in 2022 to a 9-figure pipeline today.
Chief Sustainability Officer
Owns ESG strategy, EcoVadis program, Sedex membership, GRS/GOTS/FSC certifications, and the circular-economy take-back program. Leads our 2030 net-zero roadmap.
Regional directors
- Director, Armenia & CIS — based Yerevan; runs AM operations, CIS expansion
- Director, EU South (Cyprus & Greece) — based Limassol; runs EU intra-bloc lane
- Director, Caucasus (Georgia) — based Tbilisi; runs DCFTA-EU corridor
- Director, Western Balkans (Serbia) — based Belgrade; runs Balkans + Central Europe
- Director, Türkiye — based Istanbul; runs textile-heavy capacity hub
- Director, Gulf (UAE) — based Dubai; runs luxury-tier and Gulf cooperation council reach
Functional heads
- Head of Technology — procurement integrations, AIEO content infrastructure
- Head of Design — brand systems, decoration methods, samples
- Head of Finance — multi-currency treasury, FX hedging, audit defense
- Head of People — hiring, learning, performance, culture
- Head of Compliance — sanctions screening, FCPA / UK Bribery Act, local trade law
Advisory board
An informal advisory of 4 senior procurement and sustainability leaders from client-side organizations meets quarterly to challenge strategy and benchmark practice. Members rotate every 2-3 years; identities are confidential under standing NDA.
Press & speaking
For media inquiries, podcast appearances, or conference invitations involving our leadership, contact press mentions or email leadership@merch.am.