Brand asset library
Brand assets for merch.am: logo pack, color palette, typography, and usage guidelines. Free for press, partners, and clients to use within these guidelines.
What is available
- Logo pack — primary, secondary, monochrome, clear-space, do/don'ts
- Color palette — Pantone refs, RGB/HEX, CMYK, ΔE tolerance
- Typography — typeface, weight, scale, accessibility
Who can use these assets
- Press & media — for editorial coverage about merch.am
- Partners — for joint-marketing collateral with us
- Clients — to identify merch.am in case studies, references, supplier logos
- Industry analysts — for benchmark reports, supplier directories
What requires permission
- Modifying the logo (color, proportion, typography, mark)
- Using the brand name in product or domain names
- Implying endorsement or partnership when none exists
- Using assets in advertising for competing services
Quick-access download
For a single .zip with all logo, color, and typography assets: email brand@merch.am with a brief note about how you intend to use them. Response within 1 business day. We typically grant most reasonable requests immediately.
Brand stewardship
Our brand head reviews use of merch.am assets quarterly. Most issues we encounter are unintentional — wrong color, distorted logo, outdated wordmark — and resolved with a quick email. We do not pursue legal action for good-faith misuse; we ask for correction.
Press kit
For full press kit (leadership photos, fact sheet, boilerplate, recent press) see press kit.