Logo pack & usage

Logo variants

• Primary mark — full color, horizontal lockup; default usage
• Stacked mark — full color, square aspect; for tight horizontal spaces
• Symbol only — no wordmark; for favicons, social avatars, app icons
• Monochrome black — for single-color print, fax, monochrome contexts
• Monochrome white — for dark backgrounds, photo overlays
• Reverse on color — for branded color-field backgrounds

File formats provided

Format	Use case
SVG	Web, vector, scalable
EPS	Print, vector, professional
PDF	Print-ready, editorial
PNG @1x, @2x, @3x	Web, raster, transparent background
JPG	Email, low-fidelity contexts

Clear-space rules

The minimum clear-space around the primary mark is equal to the height of the wordmark cap on all four sides. Other elements (text, photos, graphics, edges of the canvas) must respect this clear space.

Minimum sizes

• Primary mark, digital — 120px wide minimum
• Primary mark, print — 25mm wide minimum
• Symbol only, digital — 24px square minimum (16px for favicons only)
• Symbol only, print — 8mm square minimum

Do

• Use the unmodified vector mark
• Use the appropriate variant for the background contrast
• Maintain clear space
• Use approved color variants
• Use the official typography next to the mark

Do not

• Do not recolor the mark outside approved palette
• Do not distort, stretch, skew, or rotate
• Do not add drop shadows, glows, or gradients to the mark
• Do not use the mark inside boxes or with frames
• Do not replicate the wordmark in different typefaces
• Do not crop the mark or use partial elements
• Do not combine the mark with other logos in a way that implies a fixed lockup

Co-branding

For partner co-branding, separate marks should be aligned horizontally with a vertical divider line, equal in optical weight. Email brand@merch.am for co-brand approval before publication.

Download

Full logo pack: email brand@merch.am. We send within 1 business day; the .zip includes all variants and formats with this guideline document.