Engraving: process, substrate behaviour and the cost logic buyers should expect
Engraving produces tonal marks, not coloured ones, and that single fact explains most of the misunderstandings around the category. A fibre laser on stainless steel does not deposit pigment: it heats a tiny spot of the metal, and the surface oxidises to a dark mark. On 304 stainless the mark sits between a light and a deep grey depending on power, speed and focus, so there is no Pantone reference to hit and no ink to cure. Buyers who ask for a Pantone match on an engraved mark should be told plainly that none exists, and should instead approve a physical sample against the light they will actually see it in. Anodised aluminium is a different mechanism: the surface is sandblasted to remove the anodic layer and the recessed area is dye-filled, which is the only engraving-adjacent route that does produce a colour, and even there the achievable range is a single dark or mid tone rather than full colour. On bamboo, plywood and untreated wood a CO2 or diode laser must be tuned to char the surface without burning through it, and the mark tone shifts as bamboo density varies between culms. Acrylic engraves clean and pale, which makes it a good surface for a dark anodised backdrop. Leather, kraft board and rubber are cut or embossed rather than engraved. The cost logic differs from printing in a way buyers should plan for. There is no screen or plate setup, so setup is nearly flat; instead the run cost is dominated by machine time, which is roughly fifteen to sixty seconds per mark depending on size and complexity. That means short runs and highly personalised runs are comparatively cheap, and very large batches of identical heavy marks are comparatively expensive per unit. Indicative AMD bands for Yerevan-delivered work run from about 3 800–6 200 AMD per unit for a sandblast-and-dye anodised aluminium badge at 500 units, through 4 500–7 500 AMD for a bamboo notebook at 100 units, to 8 000–12 000 AMD for a laser-marked stainless bottle at 300 units, with acrylic awards landing at 28 000–45 000 AMD each in runs of 50. Variable-data engraving — names, roles, asset numbers — carries no additional setup and is the reason this category is often chosen for exhibition and staff-identification work. Material certificates should travel with the order: food-contact surfaces need documentation, and a mark on an item that reaches a customer must not compromise the substrate's compliance status.
- Type
- Personalised and permanent-mark merchandise — tags, awards, desk sets, accessories
- Print method
- Fibre laser (stainless, titanium), CO2 and diode laser (acrylic, bamboo, wood, leather), sandblast plus dye fill (anodised aluminium)
- Typical order volume
- 50–1 000 units; variable-data runs from 1 unit upward
- Lead time
- 8–18 working days from artwork and mark approval; 20 working days for acrylic awards
- Payment rails
- Bank transfer in AMD, ArCa, Idram, Visa, Mastercard; 20% VAT included