B2B merch products catalogue for Armenian programmes

Twenty-three product families for the Armenian B2B merch catalogue

The catalogue is composed of twenty-three product families. Each family carries its own leaf page at /en/pages/products/<slug>. The families below are listed in the order a procurement lead typically references them when scoping a conference season cohort or a year-end programme.

• Awards and engraved trophies — crystal, jade, walnut, walnut-and-brass, aluminium; for partner-recognition cohorts and long-service milestones.
• Baby and kids merch — organic-cotton bodysuits, wooden teething rings, bibs; for the new-parent and the family-channel cohort.
• Canvas tote bags — GOTS canvas totes, cotton-polyester blend totes, recycled-PET shopping bags; for trade-show giveaways and conference season stacks.
• Ceramics and mugs — stoneware mugs, fine-bone-china mugs, ceramic travel mugs; for the office rollout and the partner-recognition cohort.
• Coasters and bar goods — walnut coasters, cork-and-walnut coasters, leather coasters, brass bar tools; for HoReCa-adjacent cohorts and the bar-goods partner-recognition.
• Commuter backpacks — padded laptop backpacks, drawstring sport backpacks, GRS-recycled-polyester commuter packs; for the office-rollout cohort and the sports-activation cohort.
• Corporate apparel — 100% cotton tees, poly-cotton polos, merino base layers; for the uniform-rollout cohort and the conference-floor-crew cohort.
• Drinkware — tumblers, glassware, copper-lined tankards; for the office rollout and the partner-recognition cohort.
• Eco and sustainable — GOTS organic canvas, GRS recycled polyester, FSC bamboo, recycled-PET shopping bags; for the sustainability-tier partner-recognition cohort.
• Eco-friendly giveaways — wheat-straw pens, recycled-paper notebooks, seed-paper gift cards; for the sustainability-tier trade-show giveaway.
• Fitness and yoga merch — yoga mats, resistance bands, microfibre towels, sports bottles; for the sports-activation cohort and the wellness programme.
• Headwear and caps — structured caps, dad caps, beanies, visors, bucket hats; for the year-end programme and the outdoor-activation cohort.
• Keychains and charms — metal keychains, leather keychains, recycled-rubber charms; for trade-show giveaways at low per-piece AMD cost.
• Kids and family merch — activity packs, plush mascots, colouring sets, name-tag labels; for the family-channel cohort and the visitor-day cohort.
• Lanyards and badges — polyester lanyards, woven lanyards, recycled-PET lanyards, badge reels; for the conference-floor-crew cohort and the partner-event cohort.
• Luxury pen and stationery — brass pens, rollerball pens, fountain pens, leather pen boxes; for the executive-recognition cohort and the VIP speaker kit.
• Notebooks and journals — FSC-certified notebooks, recycled-paper journals, leather-finish journals; for the office rollout and the partner-recognition cohort.
• Pens and writing — plastic pens, wheat-straw pens, bamboo pens, metal pens; for the budget-tier trade-show giveaway at low per-piece AMD cost.
• Pet accessories — organic-cotton pet bandanas, recycled-PET leashes, stainless steel pet tags; for the family-channel cohort and the pet-store activation.
• Picnic and outdoor merch — cooler bags, picnic blankets, GRS-recycled-polyester outdoor packs; for the outdoor-activation cohort and the year-end programme.
• Sales promotional tools — branded sales kits, slide-deck printouts, branded sales folders; for the sales-team rollout and the account-based cohort.
• Sweets and gourmet — GOTS-certified chocolate boxes, Armenian-dried-fruit assortments, gourmet honey jars; for the partner-recognition cohort and the year-end programme.
• Tech charging and accessories — USB-C cables, wireless chargers, power banks, cable organisers; for the trade-show giveaway at the office-rollout cohort.

The AMD-denominated budget envelope for a flagship multi-family cohort across 4–6 product families typically prices at 4.5–9.5 million AMD for a 1,200–2,500-piece run, depending on the per-family material tier mix, the per-family decoration method, the per-family compliance dossier, and the AMD-denominated freight profile for Yerevan-domestic or EAEU cross-border dispatch.

Nine prose blocks for the products catalogue

What catalogue buyers in Armenia typically order

The flagship multi-family cohort is a 2,000-piece run that combines a 600-piece canvas tote bags sub-cohort, a 500-piece water bottles and tumblers sub-cohort, a 400-piece corporate apparel sub-cohort, a 300-piece pens and writing sub-cohort, and a 200-piece notebooks and journals sub-cohort. The cohort is typically priced at 6.5–9.5 million AMD for the 2,000-piece flagship run, depending on the per-family material tier mix, the per-family decoration method, and the per-family compliance dossier. A second tier of buyers orders a 1,000–1,500-piece run across 3–4 families for the partner-recognition cohort; a third tier orders a 300–600-piece run across 2–3 families for the executive-recognition cohort where the luxury pen and stationery family or the awards and engraved trophies family drives the per-piece cost upwards.

When catalogue buyers order

Catalogue buyers in Armenia order 8–14 weeks ahead of the launch date for a multi-family cohort. The conference season brief intake runs in January–March; the production release lock is in March–April; the delivery window is in April–May (for spring conferences) and in August–September (for autumn conferences). The year-end programme brief intake runs in July–September with delivery in November–December. The 8–14-week lead time is the realistic envelope for a multi-family cohort that combines GOTS canvas, food-grade stainless, corporate apparel, and a per-family compliance dossier. Buyers sometimes compress the lead time to 5–7 weeks through air-freight premium pricing, but this adds 12–18% to the AMD-denominated freight profile.

What catalogue buyers specify

The brief intake specifies the AMD-denominated budget envelope, the per-family piece count (typically 4–6 families per multi-family cohort), the per-family material tier (GOTS canvas, GRS recycled polyester, food-grade 304 stainless, BPA-free Tritan, OEKO-TEX leather, FSC paperboard), the per-family decoration method, the per-family compliance requirements, the per-family dispatch list, and the deadline calendar. The supplier-side response package includes a per-family artwork-preparation checklist, a per-family material tier recommendation, a per-family compliance dossier, a master AMD-denominated per-piece pricing matrix, and the per-family lead-time confirmation.

Common catalogue buyer mistakes

The most common mistake is mismatching material tiers across families; a bags family at GOTS canvas anchors a tier pattern that the water bottles family at Tritan BPA-free cannot follow, and the brand-guidelines application reads as inconsistent. The second-most-common mistake is mixing compliant and non-compliant sub-families in a single sub-cohort; a corporate apparel sub-cohort that combines 100% organic cotton and cotton-polyester blend in the same run complicates the per-cohort compliance dossier. The third-most-common mistake is under-budgeting the gift-box tier; an executive-recognition cohort without a luxury gift-box breaks the executive-recognition objective. The fourth-most-common mistake is selecting families that conflict on the per-recipient use case; a sports-activation cohort anchored at water bottles and commuter backpacks, but lacking a fitness and yoga merch family, runs incomplete against the brief.

How catalogue buyers run the process

The brief intake runs through marketing and procurement. Marketing runs the family selection and the per-family decoration method; procurement runs the AMD-denominated budget envelope and the per-family piece count. The supplier runs the production release lock, the per-family compliance dossier, the master dispatch list, and the delivery acceptance certificate. The three parties meet at the brief-intake milestone, the production-release-lock milestone, the artwork-finalisation milestone, and the delivery-acceptance milestone. The AMD-denominated budget envelope is locked at the production-release-lock milestone to absorb any late family-selection changes.

Catalogue case study: a 2,000-piece trade-show and conference season multi-family cohort

A 2,000-piece trade-show and conference season multi-family cohort for a Yerevan-headquartered financial-services company priced at approximately 7.8 million AMD. The cohort combined a 600-piece canvas tote bags sub-cohort (GOTS canvas, 320 g/m², two-colour screen-printed logo, reinforced cotton web handles), a 500-piece water bottles and tumblers sub-cohort (304 stainless, 600 ml vacuum bottle with laser-engraved logo, 450 ml tumbler with UV-printed wraparound), a 400-piece corporate apparel sub-cohort (100% organic cotton polo, three-colour embroidered logo at 80×50 mm), a 300-piece pens and writing sub-cohort (brushed-aluminium rollerball with laser-engraved logo at 6×45 mm), and a 200-piece notebooks and journals sub-cohort (FSC-certified A5 notebook with debossed logo on the cover). The cohort was delivered to a single Yerevan receiving address plus trade-show dispatch to a Yerevan Marriott or Tufenkian Historic Hotel receiving area for a conference event. The 10% safety buffer absorbed the size-adjustment exchanges at 2%, the lid-swap exchanges at 2%, and the per-family defect-replacement pipeline at 1%.

Compliance and audit trail across families

Catalogue buyers require a master compliance dossier that bundles the per-family compliance dossiers. The master compliance dossier includes the GOTS transaction certificates for the canvas tote bags and the corporate apparel, the LFGB test report and the FDA 21 CFR test report for the water bottles and tumblers, the OEKO-TEX Standard 100 certificate for the corporate apparel and the notebooks cover fabric, the FSC chain-of-custody for the notebooks and journals, the REACH declaration of compliance for the EU-distributed sub-cohort, and the per-family mill certificates. The master compliance dossier is delivered with the goods at the Yerevan receiving address and archived against the AMD-denominated master invoice for the per-cohort audit trail.

How the catalogue compares to alternative channels

The multi-family catalogue approach competes with three alternative channels: promotional product distributors (a Yerevan-headquartered channel with a deep catalog but limited cross-family coordination and limited per-family compliance dossier depth), direct-from-factory channels (lower per-family cost but higher coordination cost and limited Armenian-language brand-guidelines application across multiple families), and EAEU-dispatch channels (lower per-piece cost for the cross-border sub-project). The multi-family catalogue approach wins on cross-family coordination, master compliance dossier, and AMD-denominated consolidated freight. The trade-off is a per-family premium over the direct-from-factory channel; buyers absorb the premium because the master compliance dossier is bundled with the goods at no incremental cost.

The catalogue programme lifecycle

The multi-family catalogue programme runs on a 4–7-month lifecycle per conference season cohort. Months 1–2: brief intake, family selection, AMD-denominated budget envelope, and per-family scope. Months 3–4: production release lock, AMD-denominated master invoice, and per-family milestone calendar. Months 5–6: per-family production, master compliance dossier, master dispatch list, and per-recipient dispatch. Month 7: delivery acceptance, per-family defect replacement, and AMD-denominated final invoice. The lifecycle overlaps with the year-end programme for a Q3-cohort buyer; the conference season cohort delivery acceptance happens in May–June, and the year-end programme brief intake kicks off in July–August.