AUDIENCE • Industry
Coffee roasteries — cup-side merch
What companies in this sector order when the choice is driven by brand presence in cafés: calendar, AMD budget, delivery.
Who this audience is on the Armenian market
At a coffee roastery merch lives beside the cup: packaging lines, mugs and gifts that carry the roast’s style. In this sector the merch order is coordinated by the e-commerce team, and choices are graded against brand consistency and stock availability.
For industrial plants merch is first safety and uniform, and only then a gift. That is why orders in the Coffee roasteries segment start not from a catalogue but from the sector calendar and the shape of its budget.
What this industry orders
ceramic mugs, thermos flasks and canvas totes are the three most requested lines for this audience. Decoration follows use: print for seasonal fairs, embroidery for uniforms that must survive daily wear.
A typical order is 150–700 pcs, with a planning price of 1500–6500 AMD per unit (excluding 20% VAT). In the Coffee roasteries segment the budget often splits in two: standing stock and an events wave.
- Coffee roasteries: visitor kits
- Coffee roasteries: EAEU supply paperwork
- Coffee roasteries: shift uniforms
A scenario from Armenian reality
Yerevan roasteries refresh their crop line every quarter, and with the packaging the gift line renews too: tumbler, apron and tote. The retail visitor takes not only beans but a piece of the brand that keeps working in cafés across the city.
The driver of this segment is brand presence in cafés, and the main risk is well known: The risk is the crop change: gifts dated to the old harvest sit in stock beside the new line. When items come from beyond the EAEU border, customs clearance and certificates enter the timeline, so the brief lists them on a separate line.
Supply terms
For the Coffee roasteries sector we work under one agreement: consolidated delivery, one AMD invoice and correctly processed 20% VAT. Production runs 4–8 working days, or 3–5 on rush handling after artwork approval.
For industrial plants merch is first safety and uniform, and only then a gift. Delivery is 24–48 hours in Yerevan; Gyumri, Vanadzor and Dilijan are served by HayPost in 3–5 working days or SPS Express in 1–2, with international routes through FedEx, DHL and Onex. Every Coffee roasteries-sector address ships from a single control point.
- Colour approval
- brand colours locked against Pantone references; sample in 5–7 working days
- VAT
- quotes are in AMD and exclude 20% VAT
- Yerevan delivery
- 24–48 hours after order confirmation
- Production
- 4–8 working days, or 3–5 on rush handling after artwork approval
Independent supplier. merch.am is an independent B2B corporate-merch production and fulfilment partner for the Armenian market. The industries, institutions and venues named on this page describe the market context a buyer in this audience works in; they do not imply partnership, sponsorship or official status. All figures are in AMD and exclude 20% VAT, and are planning ranges rather than quotations.
Related pages
Frequently asked questions
What is the minimum run on ceramic mugs for this sector
Printed items start at 50 pieces, embroidery at 100, lanyards and pens at 200. A typical Coffee roasteries-segment order covers ceramic mugs and thermos flasks, runs 150–700 pcs at 1500–6500 AMD per unit excluding 20% VAT, screened on brand consistency and stock availability.
Can you consolidate a Coffee roasteries order onto one invoice
Yes: one agreement, one AMD invoice with correctly processed 20% VAT, and consolidated delivery to several addresses. All Coffee roasteries-sector items enter a single brief from the start.
How do you guarantee brand consistency
For a Coffee roasteries-sector order we supply a sample before the run, lock colours against Pantone references and issue paperwork under the Armenian tax regime. After the print proof is approved, changes are possible only in writing.