Eco-product line launch — GOTS organic cotton + recycled rPET + FSC packaging

Today we launch a fully eco-certified product line covering apparel (GOTS organic cotton, recycled rPET polyester), drinkware (bamboo, FSC-certified wood), packaging (kraft FSC paper, water-based inks, no plastic), and accessories (mushroom leather alternatives). All items priced at parity or 5-15% premium over conventional — closing the eco-cost gap. Each product carries verified ESG documentation. Aligned with EU Green Deal, Cyprus Green Deal, and Dubai single-use plastic ban (2024). Eco-line drives 30%+ higher engagement among ESG-conscious procurement decision-makers.