Retail customer loyalty: tiered programs (silver/gold/platinum) with annual gifts. Loyalty merch differs from B2B: customer-tier gifts more lifestyle-focused (mugs, totes, branded apparel). VIP customer gifts (top 1% of customers): premium tier AMD 100-300. Department stores, fashion retail, premium grocery — common adopters.
Retail & E-commerce — Client loyalty programs
Retail & E-commerce sector deep dive — merch.am