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Բարեգործական Գործընկերություն

CSR-նախաձեռնությունների և բարեգործական գործընկերության շոշափելի մերչ` fundraising-merch, volunteer kit, donor-recognition, NGO co-branded փաթեթներ: SOS Children's Villages, Հայաստանի ԿԼԱ և լոկալ NGO-ների հետ աշխատանքի պրոֆեսիոնալ մոտեցում:

Պատվիրել հաշվարկ Մեր առաջարկները

Ինչ ենք Առաջարկում CSR-ի Համար

Բարեգործական ծրագրի ամեն մակարդակի համար

💰

Fundraising Merch

Co-branded T-shirt, bag, cap` վաճառվող բարեգործական նպատակի համար: Ամեն միավորի մի մասնաբաժին գնում է ծրագրին:

🤲

Volunteer Kit

Կամավորների համար` branded vest, cap, water bottle, name-tag, sunscreen: Հստակ visibility event-ի ընթացքում:

🙏

Donor Recognition Gift

Խոշոր donor-ներին` հատուկ plaque, engraved crystal, annual report հատուկ framework-ում:

🔗

NGO Co-Branded Pack

NGO-ի հետ համատեղ բրենդավորված մերչ` երկու լոգո, համատեղ message, social campaign-ի համար:

CSR Մերչի Ազդեցությունը

Հայաստանի բիզնես համայնքում (VivaCell-MTS, Ucom, Ameriabank, IDBank) CSR-ը դառնում է ապրանքանիշի integral մաս: Շոշափելի co-branded մերչը մեծացնում է campaign-ի visibility-ն և ստեղծում է իրական fundraising-ազդեցություն:

  • Double impact: Մերչի գնումից մի մասը գնում է cause-ին, մյուսն ուժեղացնում բրենդը:
  • Volunteer pride: Համաձայնեցված uniform-ը ուժեղացնում է կամավորների մասնակցությունը:
  • Donor loyalty: Engraved recognition-ը դարձնում է քայլը հիշարժան և երկարաժամկետ:
  • Co-branded reach: NGO-ն ունի իր լսարանը, համատեղ մերչը բացում է նոր segment-ներ:

Տիպիկ օրինակ` տարեկան CSR campaign` 500 fundraising T-shirt + 50 volunteer kit + 20 donor gift + NGO pack:

Գներ, MOQ և Ժամկետներ

Տիպիկ CSR-փաթեթներ

💳

Fundraising Merch

500 հատ T-shirt + bag` 720,000 – 1,120,000 AMD: MOQ` 200 հատ: Ժամկետ` 14–18 օր:

💵

Volunteer Kit

50 հատ vest + cap + bottle` 280,000 – 440,000 AMD: MOQ` 25 հատ: Ժամկետ` 10–14 օր:

💴

Donor Recognition

20 հատ engraved crystal + report framework` 320,000 – 480,000 AMD: MOQ` 10 հատ: Ժամկետ` 14–21 օր:

💶

NGO Co-Branded Pack

200 հատ համատեղ մերչ` 380,000 – 580,000 AMD: MOQ` 100 հատ: Ժամկետ` 12–18 օր:

Ov-qer en Nergravvats Charity Partnership Tzragrum

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💼

CSR / Strateg Gh.

Owns the charity partnership strategy. Selects the NGO, defines campaign goals, sets donation percentage per unit, negotiates co-branding agreement, and ensures RA legal compliance for donation reporting:

👥

Marqeting Tzim

Develops brand story + charity cause alignment. Designs social media campaign, creates hashtag, coordinates influencer outreach. Maintains brand consistency across all cause materials:

🤝

Charity Partner / NGO

Provides NGO logo, messaging guidelines, co-branding rules. Reviews all materials before production. Issues donation receipts after campaign. Acts as quality co-owner of cause communication:

📦

Merch.am Tzim

Produces cause-branded items using ethical and eco-friendly materials where possible. Handles packaging with Armenian + English cause messaging. Manages QC and delivery:

🏛️

Finanzakan Babajin

Approves AMD budget. Processes invoices with 20% VAT. Manages donation tracking for CSR report. Ensures RA financial compliance for charitable contribution documentation:

8–10 Shabath Tzamakaytz — Cause Campaign

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  • Sh. 1–2: Select charity partner. Draft co-branding agreement. Approve campaign brief including donation percentage per unit and cause messaging:
  • Sh. 3: Send detailed brief to Merch.am: cause T-shirts, eco totes, badges, donation label on packaging. Specify eco-material requirements:
  • Sh. 4: Design mockups for all cause items. Charity partner reviews and approves all visuals. Marketing signs off:
  • Sh. 5: Produce 2–3 prototype items. Joint review session. Final design sign-off from both brand and charity:
  • Sh. 6: Confirm AMD quote. Issue RA-compliant invoice with 20% VAT. 50% advance payment:
  • Sh. 7–8: Full batch production. Eco-material QC. Cause messaging on packaging. Charity logo placement audit:
  • Sh. 9: Campaign launch. Employee distribution. Public availability at events or online:
  • Sh. 10: Campaign wrap. Calculate total donation. Financial report to charity. Plan repeat campaign:

Byudzhet Tarberankner (AMD) — Cause Campaign

Based on campaign scale and eco-material premium

Small Campaign

SMB company, 50–100 units

120,000 – 220,000 ֏

Suitable for first-time cause campaigns. Covers core items for internal and small event distribution.

  • Cause T-shirt x50
  • Eco tote bag x30
  • Cause badge set x20
  • Donation 5% per unit
  • Eco kraft packaging

Mid Campaign

Growth company, 200–500 units

380,000 – 680,000 ֏

Balanced campaign for internal + external distribution. Includes donation tracking and premium eco packaging.

  • Cause T-shirt x150
  • Eco tote x100
  • Cause sticker pack
  • Premium eco packaging
  • Donation tracking report
  • Campaign hashtag on packaging

Large Campaign

Enterprise, 500+ units

900,000 – 1,800,000 ֏

Full cause merch line for multi-channel distribution. Includes PR support package and detailed donation transparency report.

  • Full cause merch product line
  • Online + offline distribution
  • Premium eco unboxing experience
  • Donation tracking transparency report
  • Co-brand event support package
  • Media PR kit

Բոլոր գները նշված են առանց ԱԱՀ 20%-ի: RA-ում ռեզիդենտ ընկերությունների հաշիվ-ապրանքագրերին ավելացվում է 20% ԱԱՀ: Վճարման կարգ՝ 50% կանխավճար պայմանագրի ստorrent uchun, 50% — արտadresse ավartan hasta, minch arraqum:

Risks ev Karavarm — Cause Campaign

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⚠️

Co-Brand Visual Conflict

Ռիilter: Charity logo colors clash with company brand system, making co-branded items look inconsistent:

Կ. Rl.: Conduct early joint brand alignment session. Create merged style guide before any design work starts:

⚠️

Messaging Ambiguity

Ռիilter: Cause messaging is perceived negatively or ambiguously by media or employees:

Կ. Rl.: Dual sign-off process: both charity legal team and brand marketing approve all copy and visuals:

⚠️

Eco-Material Lead Time

Ռիilter: Organic cotton and recycled materials require 10–14 days longer lead time than standard:

Կ. Rl.: Start material sourcing 2 weeks earlier than standard production schedule:

⚠️

Low Participation

Ռիilter: Employees don't engage with or purchase cause merch despite availability:

Կ. Rl.: Pre-campaign internal comms via Slack + email. Leadership buy-in with visible participation. Add internal leaderboard:

⚠️

Budget Overrun

Ռիilter: Eco-materials cost 15–20% more than originally quoted:

Կ. Rl.: Include explicit 15% contingency buffer in campaign budget:

⚠️

Print Quality Defect

Ռիilter: Color error on charity-edition item affects NGO logo appearance:

Կ. Rl.: 100% QC on all units. Charity partner reviews first 20-unit batch before full release:

Hayastanum Unketner — Cause Campaigns

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IT company, 200 empl., Yerevan

Earth Day campaign: 200 eco tote bags + 200 cause T-shirts with AMD 5,000 per unit donated to Yerevan Urban Tree Fund. Civilnet media coverage. 6,800 social impressions in 5 days. Year 2 repeat with 280-unit order:

Banking company, 80 empl.

Q4 charitable giving campaign: 100 premium gift sets. 8% proceeds to Yerevan Children Fund. Employee participation rate 78%. Year 2 repeat campaign with 40% larger budget allocated:

Retail brand, 3 stores

In-store cause merch: eco tote + sticker pack at AMD 3,800 per unit. 400 units sold in 2 weeks. 8% revenue donated to Armenian environmental NGO. Customer retention +12% among cause buyers:

Kriterianer — Cause Merch Matakarar

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  • Eco-material option: Organic cotton certification, FSC-certified paper, recycled content % disclosed:
  • Dual co-branding: Both charity and brand logo placement, approved by both parties:
  • Donation tracking: Per-unit amount calculated, end-campaign report with charity acknowledgment:
  • AMD + ԱԱՀ 20%: RA-resident companies: AMD invoice + 20% VAT, RA-compliant:
  • Prototype before batch: 2–3 cause items before full production, both parties sign off:
  • Messaging QA: Both brand marketing and charity comms approve all text and visuals:
  • MOQ flexibility: Minimum 30 cause T-shirts, 20 eco totes, 20 badges:
  • Annual program discount: Repeat cause campaign: 10–15% discount, files retained:

Hachakh Trvats Hartzner — Charity Merch

Do you offer eco-friendly materials for cause merch?

Yes. Organic cotton T-shirts, recycled tote bags, FSC-certified kraft packaging. MOQ 50 units for eco-cotton. Full sourcing transparency report available on request. Eco items add 3–5 days to production time:

Can both charity and brand logos be on the same item?

Yes. Co-branding capability: both logos on same piece, placement and size approved by both parties. We create a merged style guide before production:

How do you track donations?

We provide per-unit donation amount on invoice. At campaign end, we issue financial summary. Suitable for CSR reporting and charity acknowledgment letter:

AMD + ԱԱՀ 20% billing?

RA-resident companies receive AMD invoice with 20% VAT. Donation portion can be separated in invoice if needed for CSR annual report:

Minimum order for small NGO campaign?

Cause T-shirt: minimum 30 units. Eco tote: minimum 20 units. Badges: minimum 20 units. No minimum for badge reorder:

Prototype before batch?

2–3 co-branded samples produced first. Both brand and charity review and sign off before full batch. Physical or digital approval accepted:

Only eco packaging?

Yes. Kraft paper box, soy-based printing ink, FSC-certified tissue paper. Premium eco unboxing experience available at +15% premium:

Standard turnaround time?

14–21 days for standard materials. Eco-material items 18–25 days. Rush available at +20% for 10–12 day delivery:

Annual repeat campaign discount?

Yes: 10–15% discount for annual cause campaigns. All design files, style guides, and NGO approvals retained for repeat orders:

How is messaging quality assured?

Dual review: brand marketing team + charity communications manager. All copy and imagery approved in writing. Production does not start without both sign-offs:

Տեսեք նաև

Պատվիրել CSR Partnership Kit

Պատմեք ձեր բարեգործական ծրագրի մասին — մենք կհաշվարկենք գինը 1 աշխատանքային օրվա ընթացքում