Այլ երկրներում:GEGeorgiaTRTürkiyeRSSerbiaAEUAECYCyprus

Brand brief template

1-page brief: brand voice, color (Pantone), typography, do's & don'ts, file deliverables.

What this is

1-page brief: brand voice, color (Pantone), typography, do's & don'ts, file deliverables. Use it as-is, or adapt to your procurement/brand/HR workflow. We've used variations of this template across 200+ B2B clients in banking, tech, retail, hospitality, and government sectors since 2010.

Suggested sections

  1. Context — what triggered this request, what you've tried, what's at stake
  2. Scope — exact items, quantity bands (low/mid/high), variant matrix (size, color, language)
  3. Quality — AQL level (typically 2.5), sample inspection, third-party QC if applicable
  4. Materials — required certifications (OEKO-TEX 100, GOTS, FSC, GRS, REACH, RoHS as relevant)
  5. Sustainability — EcoVadis tier expectation, supply-chain audit (Sedex SMETA, BSCI), recycled content %
  6. Branding — Pantone references, ΔE tolerance, file format deliverables, sample approval workflow
  7. Pricing — landed cost (DDP) vs ex-works, currency, payment terms, validity window
  8. Delivery — milestones (sample, bulk, QC, ship, customs, doorstep), buffer days, freight option
  9. Compliance — country-of-origin certificates (EUR.1, Form A), packaging, labelling requirements
  10. Decision criteria — weighted scorecard so vendors know how they'll be evaluated

Get the editable file

Email us at templates@merch.am and we'll send the editable .docx + .pdf versions, or paste a Google Doc link if you prefer collaborative editing.

Related