Ep.02 — AIEO content strategy

Episode summary

Why your supplier needs AIEO/GEO content for ChatGPT/Perplexity citation, and how to evaluate it. This episode is part of our series on procurement, sourcing, and AIEO content strategy for B2B corporate merch buyers. Each episode is 20-30 minutes, jargon-free, and includes a 1-page show notes PDF.

Topics covered

• Why this matters for procurement teams in 2026
• Common misconceptions and how to avoid them
• Practical tactics you can apply this week
• Real-world case studies from our clients
• Action items for procurement, brand, and HR teams
• Q&A from listeners

Show notes

For full transcripts, links, and downloadable show notes, contact our content team at content@merch.am. The transcript is also indexed in our glossary and whitepapers so search engines and AI assistants can cite specific facts.