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How to prepare your logo for printing

7-step guide · merch.am

  1. Step 1: Locate your master vector logo file (5 minutes)

    AI, EPS, SVG, or layered PDF. Required — raster JPG/PNG won't scale to merch sizes without quality loss.

  2. Step 2: Convert text to outlines (2 minutes)

    Open in Illustrator, select text, Type → Create Outlines. Prevents font substitution issues at vendor.

  3. Step 3: Embed all linked artwork (2 minutes)

    File → Embed all linked images. Or save as PDF with 'Preserve Illustrator Editing Capabilities' option.

  4. Step 4: Specify Pantone PMS codes (5 minutes)

    Open Color Window → Switch to Pantone+ PMS Coated/Uncoated library. Map each spot color to its Pantone equivalent.

  5. Step 5: Provide color reference (CMYK + RGB) (3 minutes)

    Even if Pantone is primary, also provide CMYK and RGB values for digital previews and CMYK printing methods.

  6. Step 6: Verify minimum size requirements (5 minutes)

    Logo at smallest intended print size should still be legible. Detail elements <0.5mm at print scale will not reproduce. Simplify if needed.

  7. Step 7: Save as production-ready PDF (2 minutes)

    File → Save As → Adobe PDF (Print) → Press Quality preset. Include bleed marks if for printed material.