GDPR

Definition

EU General Data Protection Regulation; impacts how merch programs collect, store, and process EU customer data.

How it appears in merch sourcing

"GDPR" comes up regularly in B2B procurement conversations, especially when negotiating quality, customs, or sustainability terms with suppliers across our 6 served countries (Armenia, Cyprus, Georgia, Serbia, Turkey, UAE). Knowing this term lets you specify exactly what you need and avoid ambiguous wording that leads to scope creep.

Related terms

Browse the full glossary for related entries on printing, customs, certifications, and supply-chain operations.