5-module course on optimizing trade show swag ROI. Module 1: Tier-based swag distribution (free, gated, premium). Module 2: Lead-capture mechanics through swag gating. Module 3: Cost-per-qualified-lead benchmarks. Module 4: Post-show follow-up with premium mailed swag. Module 5: Sustainability messaging at trade shows. Real case studies from analyzed programs.
Trade show merch strategy course
Free 5-module course · ~90 min total · merch.am