Real estate launch — 1500 visitor swag for project unveiling

Real estate developer launched mixed-use project at investor + prospective-buyer event. 1500 visitor swag bags: branded tote, T-shirt, water bottle, project brochure, miniature model in branded box. Total: 1500 × $48 = $72K. 6-week project. Outcome: project soft-launched to 95% of expected pre-buyer interest, 38% of attendees converted to leads, 12% of attendees became actual buyers within 6 months. Sale revenue from converted leads: $42M (project-level).