Fintech roadshow — 80 IR materials for investor meetings

Fintech in pre-IPO stage ordered 80 investor relations material packs for roadshow. Each pack: leather portfolio (deboss-embossed company name), notebook + Lamy pen, premium glass mug, USB drive with IR deck. Total: 80 × $300 = $24K. 4-week lead time. Outcome: 80 investor meetings completed across roadshow cities, 28% of meetings led to follow-on conversations, $42M raised at IPO, partly attributed to professional impression in initial meetings.