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Enterprise rebrand — 8000 unit refresh across 12 offices

Դեպքեր — merch.am

Fortune 500 enterprise rebrand required replacing all branded merch within 90 days. Scope: 8000 units, 12 office locations (3 countries), 18 different SKUs (T-shirts, hoodies, mugs, water bottles, notebooks, leather portfolios, etc.). Project: $640K, 90-day execution. Workflow: brand book delivered Day 0, strike-off Day 14, production Day 30-65, distribution Day 65-85, in-place Day 90. Multi-location distribution via regional hubs. Outcome: zero late deliveries, 95% accuracy on Pantone match, board approved budget for next-rebrand cycle.

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