Co-working space — 800 member welcome kits

Co-working chain (3 locations, 1500 active members) ordered 800 welcome kits for new members. Each kit: branded tote bag, water bottle, notebook + pen, sticker pack, mug, T-shirt. Total: 800 × $55 = $44K. 6-week project. Result: new-member retention +18% in first 90 days (key metric for co-working: ~40% drop-off normally), driving $850K in retained member revenue annually. Repeat: 1200 kits next year.