Մերչ HR Թիմերի Համար
People Ops և HR-ի գործիքակազմ Հայաստանի ընկերությունների համար՝ onboarding welcome-kit-երից մինչև 5/10-ամյակի milestone-պարգևներ, wellness-ծրագրեր, career-fair employer-brand kit-ներ: Merch.am-ը Հայաստանի HR teams-ի ամենավստահ մատakărարն է — AMD ֏, ՆԴՎ 20% ներառyalbl, SRC e-invoice, MOQ 25+, delivery Երlvany/Gyumri/Vanadzor:
Ովքեր են HR թիմերը
CHRO, HRBP, Talent, L&D, People Ops՝ 2–15 հոգանոց բաժիններ
Հայաստանում HR-թիմերը պատասխանատու են talent acquisition-ի, employer branding-ի, retention-ի և engagement-ի համար: Typical թիմը՝ 2–15 հոգի, ներառում է CHRO/Head of People, HR Business Partner, Talent Acquisition Lead, L&D Manager, Employee Experience Lead: Նրանք պատվիրում են 12–50 swag-batch տարեկան՝ 30–500 հատ միանգամից:
- Onboarding: նոր աշխատակցի first-day welcome-kit՝ ապրանքանիշի էմոցիոնալ կապ 1-ին օրից:
- Milestone-պարգևներ: 1/3/5/10 տարվա ծառայության engraved նվերներ:
- Wellness: sport, mental-health, fitness-challenge-ների հավաքածուներ:
- Internal events: New Year, ընկերության ծննդյան օր, offsite retreat:
Ինչ է պետք HR թիմին
Swag, որը բարձրացնում է eNPS-ը
Onboarding Welcome-Kit
Hoodie, notebook, mug, pen, sticker-pack, tote՝ branded welcome-letter-ով: Day 1 emotional impact նոր աշխատակցի համար:
Milestone-Պարգևներ
Engraved notebook, premium pen, glass-trophy, leather-folio՝ 1/3/5/10 տարվա tenure milestone-ների համար:
Wellness-Hav
Sports tumbler, yoga mat, fitness towel, gym bag՝ wellness-challenge-ների և Step-Count-մրցույթների պարգևներ:
Holiday և Offsite-Kit
New Year, ընկերության ծննդյան օր, retreat-ների համար curated նվեր-սեթեր՝ gourmet-ով և branded accessory-ներով:
Գներ և Ժամկետներ
Տիպիկ պատվերներ HR-բաժինների համար
Welcome-Kit (50 հատ)
Hoodie + notebook + mug + sticker՝ 280,000 – 420,000 AMD: MOQ 30: Ժամկետ՝ 10–14 օր:
Milestone-Նվեր (20 հատ)
Engraved premium notebook + pen՝ 180,000 – 320,000 AMD: MOQ 10: Ժամկետ՝ 8–12 օր:
Wellness-Kit (100 հատ)
Sports tumbler + towel + tote՝ 260,000 – 380,000 AMD: MOQ 50: Ժամկետ՝ 10–14 օր:
Holiday-Box (200 հատ)
Gourmet + branded accessory՝ 620,000 – 980,000 AMD: MOQ 100: Ժամկետ՝ 14–21 օր:
Աշխատանքի Հոսք
Onboarding-ից մինչև առաքում
- 1. Persona-brief: 1 օր՝ նոր hire-ի role, gender-split, չափսերի matrix:
- 2. Mockup և PO: 1–2 օր՝ welcome-letter-ի copy, mockup-ների approval:
- 3. Արտադրում: 8–18 օր՝ embroidery կամ silk-screen, engraving:
- 4. Kitting և առաքում: 1–3 օր՝ branded տուփում հավաքում, նոր աշխատակցի հասցեով Yerevan/region:
HR Թիմի 5 Ենthaxumbneri Merch Kanonic
CHRO-ից մincheव Employee Experience Specialist
1. CHRO / Head of People
Հayastanum CHRO-n merch-i strategic buyer-n e — employee value proposition-i, employer brand-i, retention-i gorciq: Annual HR merch budget mid-size kompanianernum 2,000,000–10,000,000 ֏: SRC-compliant procurement, PO-based: Preference — quality over quantity, branded packaging, personalization capability:
2. HR Manager / HRBP
Day-to-day HR merch executor: Onboarding kit assembly, recognition gift ordering, event merch coordination: Order frequency — monthly (rolling onboarding), quarterly (recognition), annual (company day): MOQ sensitivity — needs small batches (25–50) for rolling onboarding: AMD invoice required:
3. Talent Acquisition Lead
Employer-brand merch consumer — career fair kit, job offer acceptance gift, referral program reward: TechWeek Armenia, DigiTech expo merch planner: Branded tote + pen + company-values card = offer box: Budget 15,000–35,000 ֏ per candidate kit:
4. L&D Manager
Training program merch buyer — workshop notebook, pen, branded learning materials, graduation kit: ACBA Academy, Ameriabank training center, TUMO-adjacent programs: MOQ 20–100 per cohort: Preference — functional, high-use items: Budget 8,000–25,000 ֏ per trainee kit:
5. Employee Experience / Culture Manager
Wellness, team-building, culture-gift buyer: Company anniversary kit, holiday gift, team-outing merch: Personalization capability critical (name printing): Seasonal ordering patterns: New Year (December rush), Company Day (spring), Employee Appreciation Day (autumn): 100–500 unit orders:
6 Ireal Scenario — Hay Kompanianers
Konkret case-ner Yerevani, Gyumriyi, Vanadzori
Ameriabank HR — Annual Onboarding
Ameriabank-i HR team-y annual onboarding contract 150 kit/year-i hamar: Branded notebook + pen + mug + lanyard + welcome card: Monthly delivery batches: 1,800,000 ֏/year, SRC e-invoice quarterly: Zero stock-out in 12 months:
EPAM Armenia — Tech Hiring Fair
EPAM Armenia HR-y DigiTech Expo-i hamar 300 branded tote bag + 300 pen + 200 sticker sheet employer-brand kit patvarec: 1,050,000 ֏, 14 days: 40+ qualified candidates engaged at booth with merch:
Gyumri Factory — Worker Recognition
Gyumriu artadrakanic dzernarkut'yan HR-n annual safety-recognition program — 150 branded jacket (embroidered) + 150 mug + 150 certificate: SRC state invoice, AMD PO: 2,250,000 ֏, 21 days:
VivaCell-MTS — Employee Appreciation Day
VivaCell-MTS HR-y 500 employee appreciation gift — branded water bottle + journal + branded chocolate wrapper: Personalized sleeve per employee: 3,500,000 ֏, 18 days: eNPS +12% post-gift:
ArmSoft — L&D Training Kit
ArmSoft L&D program-i 60 trainee welcome kit — branded notebook + pen + schedule card holder + values booklet: 60 kits, 420,000 ֏, 10 days: Delivered ArmSoft Yerevan campus:
Vanadzor Medical Center — New Year Gift
Vanadzori bzjhkakan kentron-i HR-n 120 staff New Year gift — branded thermos + mug + calendar: AMD SRC-invoice state medical institution: 840,000 ֏, 14 days: Delivered Vanadzor city:
Gnayin Aghjusak — AMD ֏, ՆԴՎ 20% neraryalyl
4 quantity tier: 25 / 100 / 250 / 500+ hat
Tier 1 — 25–50 hat
Onboarding Kit (notebook+pen+mug+lanyard): 87,500–175,000 ֏
Recognition Gift (portfolio+pen+box): 75,000–150,000 ֏
Career Fair Kit (tote+pen+sticker): 87,500–140,000 ֏
ՆԴՎ 20% neraryalyl: Zamket 10–14 or:
Tier 2 — 100 hat
Onboarding Kit: 300,000–490,000 ֏
Career Fair Kit: 280,000–420,000 ֏
Branded Mug: 90,000–135,000 ֏
Unit cost 12% lower vs Tier 1: Zamket 12–16 or:
Tier 3 — 250 hat
Onboarding Kit: 625,000–950,000 ֏
Company Day Kit (apparel+accessory): 875,000–1,312,500 ֏
Branded Water Bottle: 250,000–375,000 ֏
Unit cost 20% lower vs Tier 1: Zamket 16–21 or:
Tier 4 — 500+ hat
Onboarding Kit: 1,100,000–1,650,000 ֏
Company Holiday Gift: 1,500,000–2,250,000 ֏
Annual Contract (rolling batches): custom quote, 10–15% discount
Priority production slot: Zamket 18–25 or:
ՆԴՎ 20% neraryalyl: SRC e-invoice: Personalization (name printing) +2,500–5,000 ֏/unit:
Gnman 10-Qayl Ynthac
- 1. HR Brief (Or 1): Use case (onboarding/recognition/event/holiday), quantity, personalization needs, delivery locations, budget AMD:
- 2. Product Selection (Or 2): Merch.am curated options for HR use case, 3 price tiers, turnaround options:
- 3. Mockup & Proof (Or 3): Digital mockup with company logo, color spec, personalization example:
- 4. Sample Request (Or 4-6): Physical sample for HR director approval (apparel fit, mug print quality):
- 5. Personalization Data (Or 7): Employee name list (Excel/Google Sheets): RA personal data protection compliance:
- 6. PO & Payment (Or 8): 50% kavanchar, SRC e-invoice, AMD/USD:
- 7. Production (Or 9-18): Screen-print, embroidery, personalization print, packaging assembly:
- 8. QC (Or 17-19): 100% visual, personalization accuracy (name spelling), packaging integrity:
- 9. Invoice & Balance (Or 20): Final SRC e-invoice, XML for ERP: HR expense documentation:
- 10. Delivery (Or 21): Yerevan same/next day, Gyumri/Vanadzor 2 days: Individual delivery option for remote workers:
HH Harkuyn ev SRC Compliance
ՆԴՎ 20% Reclaim: Tech company analytics department-i merch purchases-y business expense-i hashvov: SRC e-invoice-ov input VAT reclaim: Merch.am-n HDM-registered, e-invoice portal integration:
Employee Gift Taxation: Aшхатакци gift-y (employee-in trvan) 50,000 ֏-ic bars depqum employee income tax implications: HR-advisable to keep gifts under threshold kam document as business promotion expense:
Annual Contract Discount: Annual HR retainer 10–15% discount: Ameriabank, HSBC Armenia existing retainer clients: SRC-compliant multi-invoice structure:
Employer Brand Deduction: Career fair merch (DigiTech, TechWeek Armenia) advertising expense-i hashvov deductible: Full documentation provided:
3 Mini Case Studies
Case Study 1 — HSBC Armenia — Annual Onboarding Program
HSBC Armenia HR-y annual onboarding contract 150 kit/year-i hamar: Branded notebook + pen + HSBC-branded mug + lanyard + welcome letter: Monthly batches of 10–15 units: SRC quarterly invoice: 1,350,000 ֏/year: HR Manager: «Merch.am-n amena-reliable vendor-y onboarding kits-i hamar»:
Case Study 2 — Yerevan Fintech Startup — Company Day Gift (200 hat)
Yerevani fintech startup-y Company Day-i hamar 200 employee gift bag — branded premium t-shirt + water bottle + sunglasses + tote: Custom illustration (company mascot): 200 units, 2,800,000 ֏, 18 days: Employee social media sharing rate 65%:
Case Study 3 — Gyumri Textile Factory — Uniform + Recognition
Gyumriu textile factory HR-n combined order — 300 staff polo uniform (embroidered) + 50 recognition gift (premium set for 5-year employees): AMD SRC state invoice: 300+50 units, 2,950,000 ֏, 21 days: On-time delivery Gyumri factory floor:
Պատվիրել Մերչ HR Բաժնի Համար
Պատմեք ձեր employee-experience նպատակների մասին — մենք կտրամադրենք հաշվարկ 1 օրվա ընթացքում