About our team

Who we are

Since 2010, the team behind merch.am has grown from a single workshop in Yerevan to a 6-country corporate-merch network spanning Armenia, Cyprus, Georgia, Serbia, Turkey, and the UAE. Today we serve more than 200 B2B clients with EcoVadis-rated supply, integrated procurement workflows, and per-recipient personalization at scale.

The four pages of this hub

• Leadership — founder, CEO, regional directors, functional heads
• Our story — 2010 founding, key inflection points, where we are heading
• Mission and values — what guides decisions when no policy exists
• Careers and culture — how we hire, what we expect, what you can expect

By the numbers (2026 H1)

Metric	Value
Year founded	2010
Countries with operations	6 (AM, CY, GE, RS, TR, AE)
Languages served	9
Active B2B clients	200+
Average tenure of senior staff	6.4 years
EcoVadis rating	Platinum (top 1%)
Annual orders fulfilled	4,200+
Recipients reached annually	1.2M+

Where we operate

Our headquarters is in Yerevan, AM. Production partners and brand-aligned sourcing capacity sit in Yerevan, Limassol, Tbilisi, Belgrade, Istanbul, and Dubai. Each office runs locally, reports into a central category-management function, and shares a single audit-document repository so every client gets the same compliance packet regardless of which country fulfills their order.

How decisions get made

We are intentionally flat. Account leads run their books with full P&L responsibility; functional heads (sourcing, sustainability, finance, technology) own their domains; the executive team handles cross-cutting calls. Most decisions are made at the lowest level that has the data — pricing waivers, sample reruns, supplier swaps, expedites — without escalation.

Get in touch

For partnership inquiries, press, or careers: leadership directory, open roles, or general contact.